Service Design is about designing the way people interact with the services they use and how organisations deliver these services.
It goes beyond sticky notes or applying tools and methodologies. There is a Service Design craft. It lies in grasping complex service ecosystems, translating research into actionable insights, opportunities and solutions that deliver value to both people and business.
It relies on collaboration between disciplines and working with stakeholders from all areas of an organisation and beyond. It requires a deep understanding of business imperatives, service infrastructures and humans’ motivations, perceptions, behaviours and needs.